GLOBAL TVC
REGIONAL TVC
DIRECTORS CUT
DIRECTORS CUT
With the new global bold statement it was a challenge to convey the same meaning within the middle east. So we've kept the spirit by showing the people passions and lives through there clothes that is relevant to the region.
THE JOURNEY
PHASE 01
AWARENESS
The Content Breakdown
30” Regional TVC The viewer watches TV and comes across our bold new Comfort Core TVC.
30” Regional VOD -Youtube
The viewer watches VOD and comes across our bold new Comfort Core ad with CTA to learn more
CUT DOWNS: Promoted INSTA post / stories + YT Pre-roll * Full VER can be on insta TV which is linked from the post feed
45” Regional TVC -Youtube
The viewer is directed or watches YouTube (Google Preferred) and comes across our bold new Comfort Core ad with CTA to learn more.
CUT DOWNS: Promoted INSTA post / stories + YT Pre-roll * Full VER can be on insta TV which is linked from the post feed
PHASE 02
CONVERSION
6”Edits - Benefits
Tactical + Emotional
Promoted INSTA + stories | FB | YT Pre-roll
Soft
F: Shopper or M: Musician
Bright
F: ENTREPRENEUR orM: Footballer
Fresh
F: Driver or M: superhero kid
6” Programatic Emotional
YT Pre-rolls + banners
Hiker – fitness freaks Entrepreneur – corporate individuals, mothers
Driver – Saudi-focus, housewives Shopping – lifestyle/beauty enthusiasts
Music - film/music/series lovers Boxer – active sport lovers Footballer – gamers
PHASE 03
RETARGETING
3”Edits - Benefits
Tactical / INSTA + FB (targeted dark post)
Product post
Soft | Bright | Fresh | Generic
PROGRAMMATIC
CONTENT
Client
Agency
Comfort
Wunderman Thompson
Role
Art Director & Designer
Team
Agata / Sherry / Val
