Profile
INTEGRATED ART DIRECTOR
+ MULITDISPLANERY DESIGNER
BORN
England
FAMILY
Hong Kong
LOCATED
Dubai
HOME
Where my friends and family are.
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For the past 8+ years, I’ve been working in traditional and digital advertising as a creative with a keen eye for social campaigns. From building a brand from scratch to shooting content for different digital platforms, I've honed my decision-making skills while under pressure, diversified my insights to the region, and expanded my creative thinking.
As an integrated art director and multidisciplinary designer, I believe that inspiration should come from anywhere, even if it has nothing to do with design. Random talks in the elevator, the extra 2 minutes in the shower, attending a friend’s underground gig, singing Drake to yourself, or creating GIFs about millennial life - all experiences feed your creativity.
Being passionate and curious about the world helps me create unique and problem-solving designs for everyday business problems.
SPEAKS
Native English / Fluent Cantonese
Basic Mandarin / Learning Korean
Expertise
Art Direction
TRADITIONAL / DIGITAL / SOCIAL
“If you are not having fun then you are not doing it right.” ...
“If you are not having fun then you are not doing it right.”
Empowering brands to stay on trend and relevant with innovative solutions that push boundaries between design and user experience across different markets.
Advertising+ Branding
SOCIAL MEDIA CONTENT / DIGITAL PLATFORMS / AD CAMPAIGNS
“Advertising is more than selling a product but selling through a community and lifestyle.” ...
“Advertising is more than selling a product but selling through a community and lifestyle.”
Creating a visual language for brands to enable them to tell relevant and engaging stories across all platforms. From print to social, helping brands create moments that matter.
Design
CONTENT / PRINT / EDITORIAL / DIGITAL / ILLUSTRATION / PACKAGING
“Design is not just making things look good but creating with an idea.” ...
“Design is not just making things look good but creating with an idea.”
Creating problem-solving designs that push brands further and crafting visuals that are on-trend for various platforms.
Experience
2022 - current
Brand New Galaxy
Digital + Tech Agency
Creative Lead / Sr Digital Art Director
-
Dubai / UAE
2017 - 2022
Wunderman Thompson
Digital Advertising Agency
Art Director +Interactive Designer
-
Dubai / UAE
2014 - 2017
Saatchi & Saatchi
Advertising Agency
Graphic Designer
-
Dubai / UAE
2014
Motivate Publishing
Publishing Company
Freelance Graphic Designer
-
Dubai / UAE
2014
East End Film Festival
+ Pretty Studios
Film Festival + Design Studio
Design Intern
-
London / UK
Featured
Campaign Magazine
FACES TO WATCH 2020
CREATIVE
Campaign Magazine
FACES TO WATCH 2018
– DIGITAL & CREATIVE
Rank Top 6 / 2016
Similarly Different
Exhibition
Portland / Oregon USA / 2013
New Blood D&AD
Exhibition
Spitafields Market / London / 2014
Awards
EFFIES
AWARD | Silver
CLIENT | NANA
CAMPAIGN | How Nana broke
the taboo around periods
AGENCY | Wunderman
YEAR | 2018
EFFIES SHORTLISTED
CLIENT | Lux/Unilever MENA
CAMPAIGN | Women are more
than you can see
AGENCY | Wunderman
YEAR | 2019
CLIENT | Nana
CAMPAIGN | All for Fearless
AGENCY | Wunderman
YEAR | 2019
Clients + Brands
IMKAN / Properties
Nakeel / Properties
K9 Friends / Dog Shelter
ALDER / Properties
Mai Dubai / Bottled Water
Emaar / Properties
Huawei / Tech Industry
Dubai Tourism / Local Tourism
Comp Delavie / Champaign Line
Dolce gusto / Nestle coffee
Inflight Dubai / Indoor Skydive
CEER / Saudi EV
Canderel / confectionery
Zurich / Insurence
Z
Unilever
LUX / Soap
Sunsilk / Shampoo
RTA / DUBAI Transportation
Panadol / GSK
Al tyer Group / Fashion Retail
Magnum / Ice cream
NANA / Femme Care
Emirates Skywards / Airline
EMAAR / Properties
ANCHOR / Fonterra Products
Himalaya / BabyCare
GAP / Retail
Banana Republic / Retail
Lipton Tea / Food+Beverage
Al Oula Radio / Local Station
Comfort / Fabric Softener
PONDS / Skin Care
Emirates Women / Editorial
SimplyLife / Bank
ADCB / Bank
Hienz Ketchup
HSBC / Bank
Ferro Brands (Nutella)
Mashreq / Bank