Max Fashion
CLIENT
Max Fashion
AGENCY
Forsman & Bodenfors
ROLE
Creative Lead
TEAM
/ Copy Writer - Sabila/ Production Team - Max Fashion internal Team
Max Fashion is the Middle East's largest value fashion retailer, founded in Dubai in 2004. Operating under the Landmark Group, the brand delivers affordable, trend-forward clothing for the entire family across 850+ stores in 20 countries. With over 3,000 new styles each season, Max Fashion combines fast fashion accessibility with localized design, making everyday style attainable for diverse markets across the Middle East, North Africa, and South Asia.
CAMPAIGNS
Back to School Campaign
Back to Cool was a vibrant, social-first campaign that moved beyond traditional "school essentials" messaging to position Max as the destination for kids and teens to craft their identity through mix-and-match pieces that let them show up as whoever they want to be this year. Featuring fast-paced, platform-native content with kids styling their own looks, and interactive "Get the Look" shoppable videos, the work used bold colors, dynamic transitions, and trend-driven audio designed specifically for TikTok, Reels, and YouTube pre-roll. By shifting from product-focused catalogs to personality-led storytelling, we turned back-to-school shopping into a confidence moment.
Price Drop Campaign
A high-energy campaign translating Max's refreshed visual identity into an irresistible price drop moment. We brought the new brand guidelines to life through color blocking, dynamic typography, and trendy editing—moving away from traditional sale messaging to something distinctly more youthful and trend-forward. The work flooded social feeds and digital displays with quick-hit product showcases, reactive GIFs, and scroll-stopping animations that felt native to TikTok and Instagram, while reinforcing the brand's new confident, vibrant personality. To root the campaign in its Middle Eastern context, we incorporated architectural cues and spatial elements inspired by regional aesthetics. We turned a tactical price promotion into a statement of brand transformation—driving strong conversion rates and signaling Max's evolution to value-savvy, style-conscious shoppers.
عروض لا تفوت! 🚨ستايل يومي بأسعار ما راح تصدقونها! 🙌🏽PRICE DROP ALERT! 🚨🚨Everyday Fashion, a
WhatsApp Video 2025-08-12 at 11.53.32 (1)
