Concept
Change
for Change
CLIENT
Toms
ROLE
Art Director + Graphic Designer
AGENCY
Saatchi & Saatchi
TEAM
Sham
The brief was to create a digital-driven campaign targeting younger audiences, encouraging them to be more involved in charity. Given that the target demographic is frequently on their phones, my idea is to make donating to charity effortless.
Taking inspiration from the brand values of Toms, I propose a system where every online purchase can be rounded up, with the change going to a charity of your choice. This could be tracked through an app, ensuring consistent funding for charities year-round. Viewing purchasing data as a form of currency allows the app to be offered for free.
Turning Every single purchaseinto a purpose.
01
Download the plug-in
Once downloaded. The Toms browser plugin remains on the browser and activates whenever online payment is made.
02
Round it up
When the user makes any online payments, Toms' changeFORchange plugin activates and rounds up the cost. This allows the user to opt in to donate that change to a chosen charity, which is also tracked through an app.
03
Track it
The plugin feeds into the app so that you can track the change.
04
Contribution
The app allows you to track the donations as well as offers a chance to join a volunteer program.
05
Rewards
Not only can the opt-in donation be made online, but also with the app, you can continue the donation in partnered stores.
06
Contribution
The app allows you to track the donations as well as gives you a chance to win an opportunity to join a volunteer program.
